Wheatbelt Clip Goes Viral

If you've just watched the new promotional film clip ‘Rock Out on the Pathways to Wave Rock' on YouTube you would know that travelling around the Wheatbelt in a bright green Kombi is ‘the thing’ to do.

The clip launched on February 15 in the Wheatbelt town of Kulin in WA, with around 200 people attending the film premiere. The 115 stars of the film, their friends, family and media were treated to a lovely night under the stars with great local food and wine.

Australia's Golden Outback CEO Jac Eerbeek said the film was a fantastic initiative “the very thing we need more of in the Golden Outback region, so as to get our beautiful images and experiences seen on social media, worldwide.”

The film centres around four friends who take a road trip along the ‘Pathways to Wave Rock’ drive trail. As they travel the region in their bright green Kombi, they can’t help but get caught up in the vibrancy and adventure of the place and meet a range of other visitors and locals having a ‘blast’ across the region’s landscape and key attractions.

 Tourism WA’s CEO Stephanie Buckland said the agency was pleased to support Roe Tourism Association’s ‘Rock out on the pathways to Wave Rock’ promotional film.

“The unique film showcases some of the diverse tourism attractions found in the Wheatbelt region and will be a valuable tool in helping to increase awareness and visitation to the region,” Ms Buckland said.

“It also positions the region as an exciting, fun and accessible destination for visitors of all ages.”

Hugely popular indie band San Cisco provides the music to the clip with their catchy tune ‘Rocketship’. Originating from Fremantle, WA San Cisco has gone from strength to strength with the band touring Japan this March.

Each year the iconic rock formation in Hyden, WA receives many visitors, but the initiative behind 'Pathways to Wave Rock' is about stopping to smell the wildflowers and enjoying the many other unique experiences which the region has to offer.

The film clip is an initiative of Roe Tourism Association, a collaborative non-for-profit partnership between the Shires of Bruce Rock, Corrigin, Kondinin, Kulin, Lake Grace, Narembeen and Quairading.

The campaign is supported by Tourism Western Australia and Australia’s Golden Outback and will be promoted and shared online through social media until the end of July 2014. More info: www.pathwaystowaverock.com.au

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