They say that there is no better promotion than the ‘word of mouth’ and in 2013; the Shire of Kulin hopes that its latest cheeky tourism initiative will cause a lot of conversation. Already a popular self-drive destination, Kulin intends to stay on the map of those exploring Western Australia in caravan’s and motorhomes and hopes their creative new ‘Billboards on Wheels’ campaign will do just that.
Three months ago, the Shire of Kulin put out the call for ambassadors willing to donate some space on their caravan or motorhome and have is replaced with a giant sticker ‘Billboard’. The result, a starting fleet of 14 vehicles, each with a unique design ready to advertise the vibrant Wheatbelt town all year round, across Australia!
Shire of Kulin Project Officer Gen Whisson says the project grew from a desire to think outside the square and promote the Kulin Region is a ways which were not currently being done. “Rather than tempting travellers through caravanning magazines, we thought we would go one step further and place our AD’s on the caravans themselves!” Gen said.
“Everyone knows that most itineraries are cemented standing around the camper’s kitchen or in the ablution block so what better way to help spread the word than to be right there in the conversations which happen in the caravan parks and camping areas.”
Kulin Shire President Jim Sullivan said the response to the campaign had been overwhelming with volunteers from across the continent putting their beloved travel vehicles forward as ambassadors.
“The stickers have been placed on vehicles from far and wide including, Victoria, New South Wales, Perth, Wattle Grove, Como, Pingelly, Gin Gin, and of course Kulin,” Jim said.
“The stickers are bright and fun and really capture the energetic culture of the Kulin Region and the many experiences it offers to visitors including the Tin Horse Highway and annual Kulin Bush Races”.
With the quirky advertising operation ready to hit the road, last weekend the Shire of Kulin launched the Billboards with a ‘Blessing of the Fleet’ to help send travellers safely on their way with.
In attendance were John and Colleen James from New South Wales who whilst travelling through Kulin some weeks ago thought they would help promote the town who had shown them true rural hospitality.
“We really liked the town, loved the Tin Horse Highway and thought it would be a great way to help the community out,” said John. “Since ‘Rocky’ [The Italian Stallion Tin Horse] billboard went up on our van we have done about 6000 thousand kilometres and now we are heading back home to spread the word.”
The Kulin Shire is still looking for more 'ambassadors' to be part of our Billboards on Wheels campaign. If you would like to donate some space on your caravan or motor home and help promote the Tin Horse Highway we would love to hear from you. Please contact Gen Whisson at the Shire of Kulin PH: 08 9880 1204.
Freebairn Recreation Centre Employment Opportunity
The Freebairn Recreation Centre is seeking capable and enthusiastic staff to undertake the following positions associated with running the bar and function components of the FRC. These include:
Primary duties include hospitality responsibilities, bar service, as well as cleaning and maintenance of the bar facilities in the centre’s function areas. Hours for each position are negotiable with an ongoing requirement for at least 30 hours per week across an individual role with another 30-50 hours across casual roles dependent upon facility bookings.
Applicants must possess RSA certification and ideally have experience within the hospitality industry. On the job training will be provided.
This is a multi-faceted role and we are seeking applicants who have the desire to become involved and be a key-player in the operations of the FRC. Weekend work will form a significant component of the role.
The position is available on an ongoing basis with a starting date to be negotiated.
For further information and to apply, please email: firstname.lastname@example.org
In order to apply for this role please forward a covering letter outlining experiences and motivation for your application as well as a copy of your current Resume to:
Freebairn Recreation Centre Manager - email@example.com
PO Box 125
Kulin WA 6365
Applications close Wednesday April 7, 2021.
* Please note, there are other opportunities for cleaning and maintenance of the wider FRC amenities. Please contact the Centre Manager via email to discuss if you are available for casual hours.